Week 7 Reading Reflection

In the reading, the thing that stood out to me the most was about how a person's lifestyle can be captured through psycho-graphics but could be weak at understanding what they buy. It's hard to understand the difference between the two of these things because I assumed that a lifestyle would greatly influence ones buying preferences. If I could ask the author two questions, they would be "Do you think that a person's lifestyle determines their buying preferences? Why or why not?" and "Are customers only segmented into the three types that you mentioned in the reading or can there be a hybrid of the different segments?" There wasn't anything the author said that I disagreed with, I simply just considered more ideas.